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Biraj Biraj
wrote...
Posts: 481
5 years ago
How do EDLP and high-low pricing strategies affect consumer price judgments?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Replies
wrote...
5 years ago
Deep discounts (EDLP) can lead customers to perceive lower prices over time than frequent, shallow discounts (high-low), even if the actual averages are the same.
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