As a small firm in a commodity industry, you are often faced with a pricing policy that can best be ...

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As a small firm in a commodity industry, you are often faced with a pricing policy that can best be ...

As a small firm in a commodity industry, you are often faced with a pricing policy that can best be described as "going-rate pricing." Explain how this pricing policy works.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Curtis x.

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