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A week ago
IKEA and Southwest Airlines are among the best practitioners of value pricing—win loyal customers by charging a fairly low price for a high-quality offering. Why is value pricing not a matter of simply lowering prices?
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Marketing Management
Edition: 13th
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A week ago
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Value pricing is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality, to attract a large number of value-conscious customers.
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