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BenAff BenAff
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Posts: 439
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5 years ago
IKEA and Southwest Airlines are among the best practitioners of value pricing—win loyal customers by charging a fairly low price for a high-quality offering. Why is value pricing not a matter of simply lowering prices?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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GparkerGparker
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5 years ago
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BenAff Author
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5 years ago
You make an excellent tutor!
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