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Posts: 167
2 months ago
Today customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration?

• The right to receive discounts based on total online and off-line purchases

• The ability to return an online purchase at the retail location

• The ability to order the product online and pick it up at a retail location

• Offering gift certificates that can be redeemed online and off-line

• None of the above are characteristics of channel integration
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Marketing Management
Edition: 13th
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Posts: 191
2 months ago
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Offering gift certificates that can be redeemed online and off-line
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