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CroweN6459 CroweN6459
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Posts: 493
5 years ago
A supply chain view of a firm sees markets as destination points and amounts to a linear view of the flow. The company should first think of the target market and then design the supply chain backward from that point. This view is called ________.

• demand chain planning

• value network

• customer planning

• demand retail planning

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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osvaldoguzmanosvaldoguzman
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Posts: 410
5 years ago
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CroweN6459 Author
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5 years ago
Thanks
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