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Harley-Davidson's entry into the Web for their parts and accessory business called for them to ...

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Harley-Davidson's entry into the Web for their parts and accessory business called for them to ...

Harley-Davidson's entry into the Web for their parts and accessory business called for them to "protect" their retailers by referring customers to the local Harley-Davidson dealer. One additional strategy available to firms wishing to protect their channels of distribution yet capitalize on Internet sales is ________.

• offer off-line partners higher commission rates

• offer online partners higher commission rates

• do not allow customers to order through the Web site

• offer fewer services to Web customers than retail customers

• sell identical brands/products

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 38 times

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