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autumnnelson123 autumnnelson123
wrote...
Posts: 427
5 years ago
What three important benefits can companies gain by adding more channels?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
By adding more channels, companies gain: (1) increased market coverage; (2) lower channel cost; and (3) more customized selling.
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