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yufeige4 yufeige4
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Posts: 467
5 years ago
A textbook manufacturer uses a direct sales force to reach the college market, a telemarketing division to reach small independent bookstore owners, and rack jobbers to reach retail outlets. This is an example of what type of marketing systems?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jzhu11jzhu11
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Posts: 414
5 years ago
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yufeige4 Author
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5 years ago
Thanks
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