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Some intermediaries use strategic planning, advanced information systems, sophisticated marketing ...

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Some intermediaries use strategic planning, advanced information systems, sophisticated marketing ...

Some intermediaries use strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.

• aggressively pursue takeover strategies

• contend with dwindling customer bases

• aggressively pursue market expansion and diversification strategies

• aggressively "squeeze" manufacturer margins

• dominant the manufacturers they do business with

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Smart ... Thanks!

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