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lihui lihui
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5 years ago
In a franchising system, individual franchisees are ________.

• employees working in front-line service roles for the entrepreneur

• regional managers of corporately owned facilities

• a tightly knit group of enterprises whose systematic operations are planned, directed, and controlled by the franchisor

• independent businesspeople who have the freedom to develop their own processes, brands, and images, facilitated by a retailing cooperative

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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DoggggDogggg
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lihui Author
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