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toripollard8 toripollard8
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5 years ago
The first step to retail category management is to ________, which  means deciding where to draw the line between product categories.

• figure out the category's role

• figure out tactics

• set goals

• define the category

• choose the audience
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Marketing Management

Marketing Management


Edition: 13th
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BakariBakari
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5 years ago
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