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toripollard8 toripollard8
wrote...
Posts: 486
5 years ago
The first step to retail category management is to ________, which  means deciding where to draw the line between product categories.

• figure out the category's role

• figure out tactics

• set goals

• define the category

• choose the audience
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 85 times
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BakariBakari
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Posts: 371
5 years ago
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toripollard8 Author
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5 years ago
This site is awesome
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Thank you, thank you, thank you!
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this is exactly what I needed
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