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whatsupgirl16 whatsupgirl16
wrote...
Posts: 425
5 years ago
According to A.C. Nielsen Company, when considering whether to stock a new product, store mangers are most influenced by ________.

• attractive packaging that will catch consumers' attention

• generous financial incentives to the trade

• strong evidence of customer acceptance

• a well-designed advertising and sales promotion plan

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 51 times
1 Reply

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wrote...
5 years ago
strong evidence of customer acceptance
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