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2 months ago
In the pursuit of higher sales volume, retailers are studying their store environments for ways to improve the shopper's experience. According to Paco Underhill, one of his suggestions for fine-tuning retail space is to ________.

• honor the "transition zone" and allow the shopper time to "sort out" the stimuli

• make them "hunt" for it

• make the store more receptive to "men" shoppers

• make the store "fun" and "interesting" but move the shoppers through it quickly

• place the checkouts in the rear of the store
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Marketing Management
Edition: 13th
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2 months ago
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honor the "transition zone" and allow the shopper time to "sort out" the stimuli
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