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In the pursuit of higher sales volume, retailers are studying their store environments for ways to improve the shopper's experience. According to Paco Underhill, one of his suggestions for fine-tuning retail space is to ________.

• honor the "transition zone" and allow the shopper time to "sort out" the stimuli

• make them "hunt" for it

• make the store more receptive to "men" shoppers

• make the store "fun" and "interesting" but move the shoppers through it quickly

• place the checkouts in the rear of the store
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Marketing Management
Edition: 13th
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A week ago
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honor the "transition zone" and allow the shopper time to "sort out" the stimuli
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