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JisselFlores JisselFlores
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Posts: 478
5 years ago
Retailers can assess a particular store's sales effectiveness by looking at (1) the number of people passing by on an average day; (2) the ________; (3) the percentage of those entering who buy; and (4) the average amount spent per sale.

• total dollar sales per day

• percentage who enter the store

• percentage of customers who bought merchandise on "sale"

• total units sold per day

• percentage of those who buy full-price merchandise
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jaded 7.jaded 7.
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Posts: 376
5 years ago
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JisselFlores Author
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5 years ago
Good timing, thanks!
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