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3 months ago
Retailers can assess a particular store's sales effectiveness by looking at (1) the number of people passing by on an average day; (2) the ________; (3) the percentage of those entering who buy; and (4) the average amount spent per sale.

• total dollar sales per day

• percentage who enter the store

• percentage of customers who bought merchandise on "sale"

• total units sold per day

• percentage of those who buy full-price merchandise
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Marketing Management
Edition: 13th
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3 months ago
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percentage who enter the store
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wrote...
3 months ago
Good timing, thanks!
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