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Home Q & A Board Other Fields Homework Help Business Marketing
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Izzy122 Izzy122
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5 years ago
Paco Underhill suggests that retailers, to increase sales volume, make their shoppers hunt for the merchandise. His logic is this: While "hunting," the shopper will be exposed to more and more products, thus the likelihood increases that the shopper will purchase "impulse" items, thus increasing their overall purchase total.

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Marketing Management

Marketing Management


Edition: 13th
Authors:
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DWFG2796DWFG2796
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5 years ago
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Izzy122 Author
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5 years ago
Thanks
Shassta22
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Yesterday
Helped a lot
deathwing
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2 hours ago
this is exactly what I needed
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