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wrote...
Posts: 152
4 months ago
Paco Underhill suggests that retailers, to increase sales volume, make their shoppers hunt for the merchandise. His logic is this: While "hunting," the shopper will be exposed to more and more products, thus the likelihood increases that the shopper will purchase "impulse" items, thus increasing their overall purchase total.

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Marketing Management
Edition: 13th
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Posts: 204
4 months ago
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