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Television advertising used to be the most powerful means of hitting the consumer marketing ...

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Television advertising used to be the most powerful means of hitting the consumer marketing ...

Television advertising used to be the most powerful means of hitting the consumer marketing bull's-eye. Its demise is attributed to ________ and to shifts in the media now used to reach consumers.

• a shift in the proportion of radio listening to television viewing

• the aging of the baby boomer demographic

• the fragmentation of U.S. audiences

• increasing consumer cynicism toward advertising

• none of the above

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 67 times

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