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lizsmith lizsmith
wrote...
Posts: 486
5 years ago
In micromodels of marketing communications, the four classic response hierarchy models includes all of the following EXCEPT ________.

• innovation-adoption model

• BAMT

• communications model

• hierarchy-of-effects model

• AIDA
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
BAMT
lizsmith Author
wrote...
5 years ago
Thank you for answering so quickly
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