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Home Q & A Board Other Fields Homework Help Business Marketing
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Lighting2551 Lighting2551
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5 years ago
Creative strategies are how marketers translate their messages into a specific communication. Creative strategies can be broadly classified as involving either informational or ________ appeals.

• transformational

• point-of-purchase

• advertorials

• individualization

• branded entertainment
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Matt. D.Matt. D.
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5 years ago
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Lighting2551 Author
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#2
5 years ago
Thank you, thank you, thank you!
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