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coolcat coolcat
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5 years ago
A(n) ________ appeal elaborates on a non-product-related benefit or image when advertising a product or service.

• creative

• informational

• transformational

• involving

• destructive
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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vvnluuvvnluu
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5 years ago
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coolcat Author
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5 years ago
Thanks
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