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Clement Clement
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Posts: 510
5 years ago
Communicators use ________ appeals such as fear, guilt, and shame to get people to do things or stop doing things.

• emotional

• attractive

• destructive

• scary

• negative
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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mcwieckmcwieck
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Posts: 388
5 years ago
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