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Home Q & A Board Other Fields Homework Help Business Marketing
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Hernando G. Hernando G.
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5 years ago
Messages delivered by attractive or popular sources can potentially achieve higher attention and recall. What is important is the spokesperson's credibility. Source credibility consists of trustworthiness, likability, and ________.

• reputation

• celebrity status

• experience

• expertise

• age
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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BobbyDBobbyD
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5 years ago
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Hernando G. Author
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5 years ago
Just got PERFECT on my quiz
Loruiz15
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Yesterday
Good timing, thanks!
ealvino1610
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2 hours ago
Thanks for your help!!
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