Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Hernando G. Hernando G.
wrote...
Go to Answer
Posts: 440
Rep: 20 0
5 years ago
Messages delivered by attractive or popular sources can potentially achieve higher attention and recall. What is important is the spokesperson's credibility. Source credibility consists of trustworthiness, likability, and ________.

• reputation

• celebrity status

• experience

• expertise

• age
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 66 times
1 Reply
Replies
Answer verified by a subject expert
BobbyDBobbyD
wrote...
#1
Posts: 381
Rep: 52 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Hernando G. Author
wrote...

5 years ago
Brilliant ツ
elizabetheldrid
wrote...

Yesterday
This site is awesome
njn;l
wrote...

2 hours ago
Thanks for your help!!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1165 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 253
  
 238
  
 1583
Your Opinion
Which country would you like to visit for its food?
Votes: 204
Previous poll results: What percentage of nature vs. nurture dictates human intelligence?