Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Hernando G. Hernando G.
wrote...
Go to Answer
Posts: 440
Rep: 20 0
5 years ago
Messages delivered by attractive or popular sources can potentially achieve higher attention and recall. What is important is the spokesperson's credibility. Source credibility consists of trustworthiness, likability, and ________.

• reputation

• celebrity status

• experience

• expertise

• age
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 65 times
1 Reply
Replies
Answer verified by a subject expert
BobbyDBobbyD
wrote...
#1
Posts: 381
Rep: 52 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Hernando G. Author
wrote...

5 years ago
Correct Slight Smile TY
Evolution
wrote...

Yesterday
Smart ... Thanks!
Kstan109
wrote...

2 hours ago
Good timing, thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1088 People Browsing
 126 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 219
  
 1138
  
 890
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 352
Previous poll results: Do you trust social media networks with protecting your privacy?