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Home Q & A Board Other Fields Homework Help Business Marketing
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Suedyso Suedyso
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5 years ago
A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The celebrity should have high recognition, high positive affect, and high ________ to the product.

• fit

• interest

• attachment

• appropriateness

• relevancy
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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peaceout3000peaceout3000
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5 years ago
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Suedyso Author
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5 years ago
Thanks for your help!!
larrybrads
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Yesterday
Thanks
macbookpro1
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2 hours ago
Correct Slight Smile TY
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