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wrote...
Posts: 155
4 months ago
Senior managers want to know the outcomes and revenues resulting from their communications investments. Too often, however, their communications directors supply only ________ and expenses.

• ads

• outputs

• inputs

• measures

• none of the above
Textbook 
Marketing Management
Edition: 13th
Authors:
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wrote...
Posts: 227
4 months ago
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outputs
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