Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
msouthern msouthern
wrote...
Go to Answer
Posts: 481
Rep: 7 0
5 years ago
In measuring the effectiveness of a firm's communications investment, ultimately ________ measures capture the real payoff.

• behavior-change

• purchase

• inaction

• action

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 65 times
2 Replies
Replies
Answer verified by a subject expert
qwer34qwer34
wrote...
#1
Posts: 376
Rep: 65 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

msouthern Author
wrote...
#2
5 years ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  954 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 461
  
 193
  
 256
Your Opinion
Previous poll results: How often do you eat-out per week?