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Home Q & A Board Other Fields Homework Help Business Marketing
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msouthern msouthern
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In measuring the effectiveness of a firm's communications investment, ultimately ________ measures capture the real payoff.

• behavior-change

• purchase

• inaction

• action

• none of the above
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Marketing Management

Marketing Management


Edition: 13th
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qwer34qwer34
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msouthern Author
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5 years ago
Thanks
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