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SalaDinHo SalaDinHo
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5 years ago
The two-step flow confirms the notion that consumption styles are primarily influenced by the "trickle-down" or "trickle-up" effect from mass media.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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purplepanda1516purplepanda1516
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SalaDinHo Author
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TY
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