The objective-and-task method calls upon marketers to develop promotion budgets by defining specific ...

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The objective-and-task method calls upon marketers to develop promotion budgets by defining specific ...

The objective-and-task method calls upon marketers to develop promotion budgets by defining specific objectives, determining the tasks that must be performed to achieve these objectives, and estimating the costs of performing these tasks.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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