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anhsu anhsu
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Posts: 498
5 years ago
Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they sell. List the eight major modes of communication that make up the marketing communications mix.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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aishasuaishasu
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Posts: 407
5 years ago
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anhsu Author
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5 years ago
Smart ... Thanks!
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