Top Posters
Since Sunday
56
50
26
18
16
16
15
14
14
14
14
13
New Topic  
wrote...
Posts: 193
2 months ago
There are eight steps in developing effective communications.  List these steps in their order of flow.
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 11 times
1 Reply
Replies
Answer verified by a subject expert
wrote...
Posts: 166
2 months ago
Sign in or Sign up in seconds to unlock everything.
First we identify the target audience, then determine the objectives, followed by designing the communications. After that, we select the channels, establish the budget, decide on the media mix, measure the results, and finally, manage integrated marketing communications. See Figure 17.4.
1
Related Topics
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  266 People Browsing
Your Opinion
Where do you get your textbooks?
Votes: 97

Previous poll results: Who's your favorite biologist?
Related Images
 1752
 66
 33

▶️ Video: Spinal Cord Injury Animation

For a complete list of videos, visit our video library