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toripollard8 toripollard8
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Posts: 486
5 years ago
Explain the principle of congruity as it pertains to message sources.  And what happens when a person holds one attitude toward the source and the opposite toward the message.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kailz1218Kailz1218
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Posts: 416
5 years ago
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toripollard8 Author
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5 years ago
Thanks
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