Recent Posts • Latest Topics • Unanswered Questions

In assessing the collective impact of an IMC program, the marketer's overriding goal is to create ...

Izzydhindsa

wrote...

Go to Answer

Posts: 457

Rep:

5 years ago

In assessing the collective impact of an IMC program, the marketer's overriding goal is to create ...

In assessing the collective impact of an IMC program, the marketer's overriding goal is to create the most effective and efficient communications program possible. The criterion of ________ is the proportion of the audience reached by each communication option employed, as well as how much overlap exists among communication options.

• coverage

• complementarity

• commonality

• contribution

• versatility

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 59 times

1 Reply

Report

Replies

Answer verified by a subject expert

urbacore

wrote...

Posts: 367

Rep:

5 years ago

More solutions for this book are available here

Report

Related Topics

Izzydhindsa Author

wrote...

5 years ago

Correct

Tabitha.davis

wrote...

Yesterday

This site is awesome

my life

wrote...

2 hours ago

Thanks for your help!!

New Topic

Quick Reply

Explore

Post your homework questions and get free online help from our incredible volunteers

1390 People Browsing

131 Signed Up Today

Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook

Live Chat

Related Images

2545

222

Your Opinion

Previous poll results: Which industry do you think artificial intelligence (AI) will impact the most?

It's sore throat season, why does my mucus have red spots?

Courses by Biology Forums

The Toxic Skin and Fungi Defense

Bonobos, Chimpanzees, and the 98% DNA Link

Strange Ingredients Lurking in Doritos Chips

Ready to ask a question on Biology Forums? Try it out

Join Our Community

Biology Forums - Study Force is a free online homework help service catered towards college and high school students. Get homework help and answers to your toughest questions in biology, chemistry, physics, mathematics, engineering, accounting, business, humanities, and more. Master your assignments quickly with thousands of step-by-step solutions to countless textbook questions asked and answered by our members. If we don't have your question, don't worry. You can ask any homework question and get expert homework help in as little as two hours.

Our extensive online study community is made up of college and high school students, teachers, professors, parents and subject enthusiasts who contribute to our vast collection of study resources: textbook solutions, study guides, practice tests, practice problems, lecture notes, equation sheets and more. With our help, your homework will never be the same!

Join for free today

How is Biology Forums - Study Force different than tutoring?

Home Search Q & A Board Gallery Resource Library Blog Dictionary Chat	Quick Links Start a Topic Latest Topics Unanswered Questions Courses Study Tools Browse by Textbook	Social Facebook YouTube Community Stats Who's Online Trending Staff	Help About Us Take the Tour Study Tips Posting Guidelines Terms and Policies Contact Us
Biology Forums - Study Force © 2010-2024 \| Powered by SMF \| SMF © 2015, Simple Machines \| Sitemap Biology-Forums.com is not affiliated with any publisher. Book covers, title and author names appear for reference only.