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Home Q & A Board Other Fields Homework Help Business Marketing
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Izzydhindsa Izzydhindsa
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5 years ago
In assessing the collective impact of an IMC program, the marketer's overriding goal is to create the most effective and efficient communications program possible.  The criterion of ________ is the proportion of the audience reached by each communication option employed, as well as how much overlap exists among communication options.

• coverage

• complementarity

• commonality

• contribution

• versatility
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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urbacoreurbacore
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5 years ago
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Izzydhindsa Author
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5 years ago
This helped my grade so much Perfect
kater28
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Yesterday
Good timing, thanks!
hpascoe
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2 hours ago
You make an excellent tutor!
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