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wrote...
Posts: 197
3 months ago
List the major ways that marketing communications activities contribute to brand equity.
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Marketing Management
Edition: 13th
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Posts: 198
3 months ago
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Marketing communications activities contribute to brand equity by creating awareness of the brand; linking the right associations to the brand image in consumers' memory; eliciting positive brand judgments or feelings; and or facilitating a stronger consumer-brand connection.
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