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Posts: 136
2 months ago
A well-chosen celebrity can draw attention to a product or brand but also poses certain risks.  Identify three of those risks.
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Marketing Management
Edition: 13th
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Posts: 170
2 months ago
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The celebrity might hold out for a larger fee at contract renewal time or withdraw.  Celebrity campaigns can sometimes be expensive flops.  The celebrity might lose popularity or, even worse, get caught in a scandal.
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