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DragoxCM16 DragoxCM16
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5 years ago
In terms of source credibility, why would a medical doctor have greater source credibility as a spokesperson speaking about the effects of a new drug than a retired actor would?  What are the three characteristics of source credibility?
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Marketing Management

Marketing Management


Edition: 13th
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antheadanthead
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DragoxCM16 Author
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5 years ago
Appreciate the effort, thank you!
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