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dwilliams11 dwilliams11
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Posts: 443
5 years ago
The objective-and-task method of promotions budgeting  calls upon marketers to develop promotion budgets by defining specific objectives, determining the tasks that must be performed to achieve these objectives, and estimating the costs of performing these tasks.  What is the major advantage of using this method?
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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beunikuelbeunikuel
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Posts: 398
5 years ago
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dwilliams11 Author
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5 years ago
Thanks for your help!!
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Brilliant
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This site is awesome
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