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2 months ago
After implementing the communications plan, how might marketing managers communicate the outcomes of their efforts?
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Marketing Management
Edition: 13th
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2 months ago
After implementing the communications plan, the communications director must measure its impact on the target audience.  Members of the target audience are asked whether they recognize or recall the message, how many times they saw it, what points they recall, how they felt about the message, and their previous and current attitudes toward the product and company.  The communicator should also collect behavioral measures of audience response, such as how many people bought the product, liked it, and talked to others about it.
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