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toripollard8 toripollard8
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5 years ago
In deciding on an ad budget, marketers must recognize that consumer response can be ________-shaped: An ad threshold effect exists where some positive amount of advertising is necessary before any sales impact can be detected, but sales increases eventually flatten out.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
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antheadanthead
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This calls for a celebration Person Raising Both Hands in Celebration
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