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Home Q & A Board Other Fields Homework Help Business Marketing
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Begonia Begonia
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5 years ago
________ is most important when launching new products, flanker brands, or extensions of well-known brands.

• Weighted exposures

• Frequency

• Media selection

• Impact

• Reach
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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kirakira15kirakira15
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Begonia Author
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#2
5 years ago
Thanks
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