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SPP24 SPP24
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5 years ago
One of the advantages of television is that it combines sight, sound, and motion, appealing to the senses, high attention, and high reach. One of the disadvantages of television is its ________.

• cable channels

• fragmented markets

• censorship possibilities

• use of the "remote control" to zap through commercials

• high clutter
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Marketing Management

Marketing Management


Edition: 13th
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jackjohnson74jackjohnson74
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SPP24 Author
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5 years ago
Helps a lot... Now I'm ready for my quiz
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