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SPP24 SPP24
wrote...
Posts: 454
5 years ago
One of the advantages of television is that it combines sight, sound, and motion, appealing to the senses, high attention, and high reach. One of the disadvantages of television is its ________.

• cable channels

• fragmented markets

• censorship possibilities

• use of the "remote control" to zap through commercials

• high clutter
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jackjohnson74jackjohnson74
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Posts: 384
5 years ago
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SPP24 Author
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5 years ago
Helps a lot... Now I'm ready for my quiz
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