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Yeeeee89 Yeeeee89
wrote...
Posts: 483
5 years ago
One of the advantages of direct mail is audience selectivity.  One of its limitations is ________.

• high competition

• its short life

• long ad purchase lead time

• relatively high cost

• poor reproduction quality
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 70 times
1 Reply

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Replies
wrote...
5 years ago
relatively high cost
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