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wrote...
Posts: 133
2 months ago
Marketing managers must prepare implementation and control plans that cover the various elements of the sales promotion program.  ________ is the time necessary to prepare the program prior to launching it.

• Lead time

• Pretesting

• Sell-in time

• Forwarding

• Duration
Source  Download
Marketing Management
Edition: 13th
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wrote...
2 months ago
Lead time
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2 months ago
Helps a lot... Now I'm ready for my quiz
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