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mbowdish mbowdish
wrote...
Posts: 470
Rep: 4 0
5 years ago
The easiest measure of MPR effectiveness is the number of ________ carried by the media.

• customers

• articles

• exposures

• stories

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 42 times
2 Replies

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Replies
wrote...
5 years ago
exposures
mbowdish Author
wrote...
5 years ago
Thanks
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