Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
victor.m.rojas2 victor.m.rojas2
wrote...
Go to Answer
Posts: 513
Rep: 31 0
5 years ago
A better measure to evaluate the effectiveness of MPR is to measure ________.

• the number of exposures carried by the media

• the change in product awareness

• the difference between PR costs and advertising space expense

• the number of minutes of radio airtime garnered

• the extent of viewer repeat exposure
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 68 times
1 Reply
Replies
Answer verified by a subject expert
Kailz1218Kailz1218
wrote...
#1
Posts: 416
Rep: 51 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

victor.m.rojas2 Author
wrote...

5 years ago
Helped a lot
jasonbourne
wrote...

Yesterday
Correct Slight Smile TY
sudenzia
wrote...

2 hours ago
this is exactly what I needed
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1142 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 250
  
 353
  
 5031
Your Opinion
Who's your favorite biologist?
Votes: 586
Previous poll results: Which of the following is the best resource to supplement your studies: