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yuknam yuknam
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5 years ago
The media planner must know the capacity of the major advertising media types to deliver reach, frequency, and impact. Media planners make their choices by considering four variables. List these variables and briefly explain them.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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WooWoo
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5 years ago
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yuknam Author
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This calls for a celebration Person Raising Both Hands in Celebration
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Good timing, thanks!
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2 hours ago
Thanks
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